MARKET AND TRADE SCAN

WHAT IS ACTUALLY HAPPENING IN THE MARKET?

ClerkMaster Consulting helps businesses build a clearer view of market and trade conditions by assessing product availability, distribution, shelf visibility, pricing, promotions and competitor activity across retail channels.

WHAT WE EXAMINE

01

Retail market intelligence

  • Market trends
  • Competitor activity
  • Retail performance
  • Channel dynamics

02

Availability & distribution

  • Product presence
  • Stock availability
  • Distribution coverage
  • Distribution gaps

03

Shelf visibility

  • Shelf placement
  • Facings
  • Share of shelf
  • Merchandising effectiveness

04

Trade pricing

  • Retail prices
  • Promotional activity
  • Competitor pricing
  • Trade initiatives

05

Competitive trade assessment

  • Distribution
  • Product assortment
  • Pricing
  • In-store execution

WHAT THIS HELPS YOU ANSWER

  1. Are your products actually available where customers shop?
  2. How much shelf space are we getting?
  3. Where are distribution gaps hurting sales?
  4. What are competitors doing in the trade?
  5. Which outlets, channels and markets represent untapped opportunity ?

The service is particularly relevant when you do not know how ell your products are distributed and if you suspect you are missing out on key growth opportunities. 

Would you like to know what is happening beyond your sales report?

Let’s find out what the market is telling you.

TALK TO US
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