TRADE AND DISTRIBUTION
SEE WHAT IS HAPPENING WHERE PRODUCTS MEET THE MARKET.
Our trade focused research helps businesses understand market volume and value, product availability, distribution, pricing, competitive activity and retail environments, providing a clearer picture of what is happening beyond internal sales figures
TRADE PROJECTS
01
Pilot Retail Audit
2025 | Ethiopia
Client: Frontline Africa
The Project
A pilot retail audit designed to understand the market volume and value of carbonated soft drinks in the Ethiopian market.
What the study examined
- Carbonated soft drinks market
- Market volume
- Market value
- Ethiopian retail market
02
Market Assessment & Sizing — Personal & Home Care
2022 | Ethiopia
Client: East African Lion Brands on behalf of Zeleman Communications Advertising and Productions PLC
The project
Although the study was multidimensional, one of its components was a trade scan, alongside product usage and attitude, market sizing and brand positioning.
The categories included personal-care products such as Vaseline, glycerin, hair oil, hair food, shampoos and conditioners, as well as home-care products including laundry soap, detergent powder and liquid detergent.
What the trade component contributed
- Understanding the trade environment
- Market assessment
- Category-level intelligence
- Brand positioning
- Product and category context
The market does not stop at your sales report
Trade research helps reveal what is happening across the channels and outlets where your products compete.